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Promotional strategy /[by] James F.Engel, Hugh G.Wales, Martin R.Warshaw

by ENGEL, James F | Wales, Hugh G | Warshaw, Martin, R.

Edition: 3rd ed.Publisher: Illinois Richard D.Irwin 1975Availability: Items available for loan: Management and Commerce [Call number: 658.2 ENG] (1).

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Cases in promotional strategy /[by] James F.Engel, W.Wayne Talarzyk, Carl M.Larson

by ENGEL, James F [Author] | Talarzyk, W.Wayne [Author] | Larson, Carl M [Author].

Publisher: Homewood Richard D.Irwin 1971Availability: Items available for loan: Management and Commerce [Call number: 658 ENG] (2).

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